Westie Imprint,
the official publication of the West Highland White Terrier Club of
America (WHWTCA), is mailed quarterly to WHWTCA club members, licensed Westie judges, and to the American Kennel Club (AKC) Library. Click here for deadlines.
First class mailing
is available for an additional $16.00 per year.
Individual issues
of Westie Imprint are available for $15.00 each, including first
class postage.
Individual Westie
Imprint subscriptions (4 issues/year) are available to non-club
members in the United States for $48.00, and are mailed first class.
Subscription rates outside of the United States vary by location (for
more information on specific rates, contact the address below).
A subscription form
may be downloaded by clicking
here.
For all downloadable
files on this page, if the file(s) do not download, then right-click the link with your mouse and select Save Target As from
the drop-down menu that will appear, and save the file to your hard
drive. You will require the program Adobe Acrobat Reader to open
the PDF file. You can download a free copy of Adobe Acrobat Reader here.
Westie Imprint
c/o Charles H. Trudeau
478 West Hill Rd
Stamford, CT 06902
chtrudeau@gmail.com
IMPRINT ADVERTISING RULES
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Ads will be accepted only from WHWTCA members in good standing. |
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Ads will be accepted for dogs that the advertiser owns, co-owns, or bred. |
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A stud dog owner may submit ads for a dog sired by his/her stud dog |
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Only club member’s contact information can be included in the ad. If any of the breeders or owners are not a WHWTCA member, then their names may be listed in the ad, but not their contact information. |
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Payment for ads will be accepted from members only. Make checks payable to WHWTCA and mail to the Advertising Editor. A $25.00 charge will be made for all returned checks. All checks must be in US Funds and drawn on banks with an USA address. Any other foreign checks, money orders, etc., must include an additional $12.00 bank service exchange fee. |
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Ads must include the names of all legal owners or none. |
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If the names of the breeders are included in the ad, all breeders’ names must be included or none |
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A printed copy of the ad (even if camera ready) or a written version must be MAILED to the Advertising Editor before the ad deadline, even if your ad is submitted directly to the Imprint’s Graphic Designer. Otherwise, we cannot accept any responsibility for an ad that is not printed as intended. |
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Soft copies (that is, the text of your ad submitted electronically rather than written on a piece of paper) of the ad are great, particularly since we not have to type your ad from scratch and opportunities for typos (particularly with dog names) are reduced. However, a printed copy still needs to be provided. |
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Please compose your ad for an 8 ½” x 5 ½” size page - this is half a regular sheet of paper (8 ½” x 11”). Allow ½ inch border with no bleed. Pages with bleeds can be 8 ¾ x 5 ¾. Do not assume that we can reduce your 8 1/2 x 11 page to one that will work for your ad. |
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Please provide an original photo or if scanned - a high resolution version (at least 300 dpi). We want your ad to look good! |
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The cover of the Imprint must be in portrait format only. We will not accept a cover that is printed in landscape format. In other words, the magazine must not be rotated in order to view the front cover |
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Placement of ads in the issue is based on the date of ad submission. Ads referencing a specialty are placed near the specialty results unless otherwise requested. Stud dog/brood bitch ads are placed in alphabetical order by dog name. |
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The Spring issue contains a special stud dog/brood bitch section. This section consists of half-page ads that must include a photo, a 3-generation pedigree, a short statement (not to exceed 30 words) discussing the Westie’s qualities, and the owner’s name and contact information. Camera-ready ads are not accepted for this special section. |
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Errors in club publications will be handled at the discretion of the committee and on a case-by-case basis. |
Formats
Digital ads can be accepted in the following formats (note that printed copies must still be mailed to the Advertising Editor):
Quark XPress, Illustrator, Freehand, Pagemaker, Photoshop, Tiff, Jpeg, Eps, Pdf and Microsoft Work for text only.
All supported files should be included – fonts, photos, clipart.
Fees
Full page: $85, includes one photo
Half page: $50, photo not included
Quarter page: $30, photo not included
Additional Photos: $15 each
Bleeds, screens, reverses: $10 each per page (see definitions below)
Please note that fees for additional photos, bleeds, screens and reverses also apply to camera ready ads.
Deadlines
Spring Issue:
Text deadline is January 15 (end of month if sent electronically)
Advertising deadline is February 5
Summer Issue:
Text deadline is April 15 (end of month if sent electronically)
Advertising deadline is May 5
Fall Issue:
Text deadline is July 15 (end of month if sent electronically)
Advertising deadline is August 5
Winter Issue:
Text deadline is October 15 (end of month if sent electronically)
Advertising deadline is November 5
Preferred Positions - National and Roving Specialties
For those issues so designated, the following positions will be considered as preferred positions and will be available to specific winners at the Club’s National and Roving specialty shows as follows:
| Best of Breed Winner: |
Front Cover and pages 2-3 |
| Best of Opposite Sex Winner: |
Back Cover |
| Best of Winners: |
Inside Front Cover (with option to take facing page) |
| Best in Puppy Sweepstakes: |
Inside Back Cover (with option to take facing page |
Preferred Positions – Annual Lottery
For those issues not reserved for the Club’s National and Roving specialty shows, the following positions will be considered as preferred positions and will be available to the winners of the annual lottery drawing:
- Front Cover with option of pages 4 & 5
- Inside Front Cover with option of facing page
- Back Cover
- Inside Back Cover with option of facing page
- Pages 2-3
Download the Westie
Imprint Lottery form in PDF (Acrobat) format by clicking
here.
Definitions
Bleed - when any image is supposed to print off the page (it can be a background color, usually black or gray screen, or a photograph, black & white or color. It could be a bar that runs off on one side. If the ink is to print to the edge of the paper in any portion of the ad then it will be a "bleed."
Reverse - any time text is lighter than the background it is usually a reverse. (This does not refer to the orientation of the image at all.) Usually the text is white on a black/gray background.
Screen - in this publication, screens are used mostly for background. Usually someone requests either a light or dark gray background and since the book is produced with black ink, the only way to get a gray background is to screen the black ink.
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